About

I'm a Design Thinker, Consultant, and Creative—also, a Design Doer. I know how to apply creative thinking to business ventures and execute it.

I’m a creative person in the world of business. This means - I know how to design, launch, market, price products, and sell them.

My hard skills come from my industrial design background, where I'm skilled in soft product development, user experience (UX), and user experience research (UXR). I'm constantly designing capsule direct-to-consumer (DTC) products and using my UX and UXR skills to enhance the customer experience in my women’s fashion retail stores - Hello Fashion Leon and Palpari MX.

My aesthetic sense comes from my experience in designing fashion products, particularly silver jewelry, which I have been creating since 2008. My inspiration is the natural world; its magic moves me to capture the lightness, balance, and effortless beauty of its organic shapes and textures and bring them into a different setting - where they can be worn as everyday charms in the shape of rings, earrings, bracelets, or pendants.

Also, l am a design consultant for creative entrepreneurs—I help them design, sell their products, and structure their businesses—and international consumer product brands, where I design and help them gain deeper insight into their consumers’ stories and lives. My portfolio proudly includes - Carolina Herrera, The Gap, Old Navy, LIFEWTR, Pepsico, and other smaller wellness and DTC fashion brands.

CV and portfolio, available upon request.